Newsletters are among the most effective ways to send your message or ideas directly to the inbox of your target audience. However, you can get the most out of your email campaigns using one of the best newsletter platforms.
To help you choose a perfect one, we have curated a list of the top 14 newsletter platforms that you can use in 2024. In this comprehensive article, we discuss the key features and provide an overview of these platforms.
If interested, just continue reading!
1. ConvertKit
It’s a popular newsletter platform that offers various tools for promoting your digital business. ConvertKit also offers opt-ins, landing pages, visual sequence builders, and automation tools. With its advanced monetization and subscriber segmentation tools, you can expect a higher conversion rate.
You can use this tool to select and promote the best-suited newsletters to your audience. Using ConvertKit is easy, as you can easily filter by topic or creator type to get your message delivered in an interesting and easily digestible manner.
Key Features
Easy-to-Use: ConvertKit is a creator-friendly newsletter platform. All the features are easy to use and intuitive.
Subscriber-Centric Approach: ConvertKit is designed in a way to focus on individual subscribers. This feature offers better content customization depending on the preferences of your subscribers.
Tagging System: By using the advanced tagging system, you can easily segment the groups of subscribers and target them effectively.
Visual Automation Builder: This feature simplifies the process of easily creating even complex email sequences.
Pre-Built Templates: Offers exceptional quality landing pages, beautiful content, and opt-ins. It not only allows you to build high-end content but also helps you grow your email list.
Price
- Free $0/month: up to 1,000 subscribers, one user
- Creator $25/month: up to 1,000 subscribers, 2 users
- Creator Pro $50/month: up to 1000 subscribers, unlimited users
2. Ghost
Ghost brings together writers and newsletter readers. This simple newsletter platform offers great benefits, including branding and built-in SEO options. It is well-suited for multi-author newsletters, allowing you to create highly engaging newsletters. This platform also hosts newsletters from various journalistic brands, such as “The Atlantic.”
Key Features
Affordable: Unlike other newsletter platforms, Ghost tends to be a cost-efficient option. You can use it independently or work with a team of writers.
Content-Centric Newsletters: Since Ghost started as a blogging platform, it’s an excellent option for content-centric newsletters.
Highly Customizable: With an extensive list of plugins and themes, Ghost offers a range of customization options. It also has built-in SEO features to make your content highly visible.
User-Friendly: This Email software has numerous built-in themes and hosting options for a website-like feel.
Price
- Starter $9/month: 500 subscribers, 1 user
- Creator $25/month: 1000 subscribers, 2 users
- Team $50/month: 1000 subscribers, 5 users
- Business $199/month: 10K subscribers, unlimited users
3. Medium
Medium is another viable option that offers newsletters and hosting services. It was initially a blogging platform but they have turned it into intuitive and effective newsletter software. Medium has a unique and impressive content editor, which helps create and share beautiful content. However, there is a downside too. Medium doesn’t offer good monetization options.
Key Features
Powerful Engagement Tools: Medium has a built-in audience and networking collaborations with other writers. The engagement tools are easy to use and offer better results.
Creative Options: It has powerful content creation options along with a user-friendly editor.
Easy-to-Use: You can easily add a newsletter to your Medium account. It also allows including homepage and opt-ins.
Price
- Offers a free plan
- Medium Member: $4/month or $40/year
- Friend of Medium: $12/month or $120/year
4. Substack
Substack is a robust newsletter platform for delivering your messages to the right people. With its unique and result-oriented features, it stands out among some of the most popular newsletter platforms on the web. It offers the best possible solutions to meet your newsletter needs. This platform brings together writers and readers, creating a well-connected community.
Key Features
Higher Engagement Rate: It’s a popular newsletter brand, which means there is a large number of visitors or readers available on the platform.
Flexible Content Options: Substack is a nice newsletter builder with flexible and user-friendly content options that you can add i.e. text, video, audio (podcasts), etc.
Simplicity: It’s an incredibly simple platform, making it a great choice for those searching for a straightforward platform.
Monetization Option: It has a built-in payment system for monetizing the newsletters.
Price
- Charges 10% of revenue generated by creators
5. Beehiiv
Beehiiv is a renowned newsletter platform for the business world. It offers key features for distributing content across websites and newsletters. There are numerous design and editing tools to choose from. Other impressive features include customizable email automation, monetization options, and AI tools. Overall, Beehiiv proves to be a great tool for creating and monetizing newsletters.
Key Features
Personalization and Segmentation: It allows personalizing and segmenting the email lists and getting the most out of your email marketing campaigns.
Intuitive Editor: This platform comes with an easy-to-use visual editor. So, creating an engaging newsletter takes less time and effort.
Automation Features: Lets you set up targeted email sequences with its built-in automation features.
Competitive Pricing: Beehiiv offers competitive pricing plans to meet the needs of small to medium-sized businesses.
Price
- Launch $0/month: Unlimited monthly emails, 1 user, and 2500 subscribers
- Scale $99/ month: Unlimited monthly emails, unlimited users, and 10K subscribers
- Max $199/ month: Unlimited monthly emails, unlimited users, 100K+ subscribers
6. Mailchimp
Mailchimp is a well-established and all-encompassing marketing platform. It largely focuses on email marketing but you can take advantage of its other features like newsletter creation. This platform integrates over 300 tools and additional features to create the best possible newsletters.
Key Features
Automation Features: It provides solid automation features, giving you the ability to create complex and effective email campaigns.
User-Friendly: The interface is easy to interact with and intuitive too. This makes it an ideal choice for beginners.
Integration: This platform is capable of integrating with various types of third-party applications.
Price
- Free $0/month: 1000 monthly emails, 1 user, and 500 subscribers
- Standard $17/month: 5000 monthly emails and 500 subscribers
- Standard $6.90/month: 6000 monthly emails and 500 subscribers
- Premium $297/month: 150,000 monthly emails, unlimited users, and 10000 subscribers
7. MailerLite
MailerLite is a highly suitable newsletter platform that also allows you to grow your email list and track conversions. With the drag-and-drop content editor and available templates, creating newsletters and aligning them with your marketing goals is much easier.
It has a built-in website builder that works more than just a newsletter landing page. With its newsletter monetization feature, you can also generate additional revenue. It also has some other tools that allow for managing workflows and running targeted campaigns.
Key Features
Intuitive Interface: MailerLite offers a beginner-friendly interface. For instance, its drag-and-drop website builder gives you the freedom to create landing pages and newsletters.
Advanced Features: It also provides some other advanced features like automation, social shares, e-commerce blocks, and AI writing assistant.
Vigilant Customer Support: Another impressive feature of this platform is its friendly and vigilant customer support.
Price
- Free $0/month: 12K monthly emails, 1 user, and 1000 subscribers
- Growing Business $9/month: Unlimited monthly emails, 3 users, and 500 subscribers
- Advanced $18/month: Unlimited monthly emails, unlimited users, and 500 subscribers
8. GetResponse
GetResponse is another marketing platform that focuses on lead generation, automation, and email marketing. It lists over 150 email templates, landing pages, and pop-ups. It also has an advanced email builder with unique features like optimization and testing.
In addition, you can take advantage of features like live chats, webinars, and sales funnels. The dashboard is intuitive, too, offering the best possible experience. Customer service is fast and always ready to answer your queries.
Key Features
List Building Tools: This platform comes with a set of tools for creating and managing the subscriber list.
All-in-One Marketing Platform: In addition to email marketing, GetResponse also offers social media engagement tools.
Advanced Automation: This platform boasts powerful automation capabilities, which allow you to easily build even complex workflows.
Price
- Free $0/month: 2500 monthly emails, 1 user, and 1000 subscribers
- Email Marketing $15.6/month: Unlimited monthly emails, 1 user, and 1000 subscribers
- Marketing Automation $48.4/month: Unlimited monthly emails, 3 users, and 1000 subscribers
- E-commerce Marketing $97.6/month: Unlimited monthly emails, 5 users, and 1000 subscribers
9. AWeber
This particular newsletter platform is a versatile option, which makes it a perfect choice for multiple users. The main selling point of AWeber is its drag-and-drop builder, which integrates well with Canva integration for creating engaging newsletters.
It also provides advanced features like automated emails, landing page creation, and RSS feed integration. With this tool, you can easily build custom landing pages. A Weber also has an AI writing tool to help you write impactful newsletters.
Key Features
Automation and Segmentation: Offers powerful segmentation and automation features for better outcomes.
Suitable for Small to Medium Businesses: AWeber is highly recommended to small and medium businesses.
Reliable and Robust: Tends to be a reliable and deliverable tool, offering key features to create and manage marketing campaigns successfully.
Price
- Free $0/month: 500 subscribers, 1 email list, and 1 user
- Lite $12.50/month: 500 subscribers, 1 email list, and 3 users
- Plus $20/month: 500 subscribers, unlimited email lists, and unlimited users
- Unlimited $899/month: For 100K+ subscribers
10. Buttondown
Buttondown is a more suitable option for writing in RSS and markdown. It’s a minimalist email newsletter platform that offers better editorial control and helpful features like useful tags, custom domains, and metadata tools.
Key Features
Write in Markdown: This is the feature that most writers prefer, as it offers more options to include various types of content.
Analytics: With better analytics, you can stay updated with data like clicks, reads, opens, etc.
Team Writing: Buttondown offers useful tools for RSS connections and team writing.
Price
- Free Plan: For the first 100 subscribers
- Subscriber-based custom plans
11. Benchmark Email
Benchmark Email is another user-friendly platform offering newsletter-related services. It relies on a straightforward approach and offers the most relevant features. Besides, it has more than 200 templates (industry-specific) and an intuitive drag-and-drop editor.
The editor includes useful prompts and an AI tool to help you create outstanding content. Benchmark Email also provides segmentation and list management features.
Key Features
Responsive Templates: For easy customization, you can make good use of highly responsive templates offered by this platform.
List Management: Offers list management features to help with the proper segmentation of your subscribers.
User-Friendly Interface: It has a user-friendly interface, allowing you to use most of its features without any technical assistance.
Automation Features: Includes highly efficient automation features for generating and running personalized email campaigns.
Price
- Free $0/month: 3500 monthly emails, 1 user, and 500 subscribers
- Pro $13/month: 7500 monthly emails, 1 user, and 500 subscribers
- Enterprise: Custom Plans
12. Publuu
Publuu is intuitive and highly efficient newsletter software that enables you to create interactive and engaging newsletters in a flipbook format. Using this platform, you can convert PDF newsletters into highly interactive publications. The most interesting feature is its page-turning effect, which immediately captures the target audience's attention.
Key Features
Newsletter Personalization: This platform allows customizing your newsletters. For instance, you can add a company logo or create animated hotspots. It allows you to sell directly from the newsletter.
Analytics Features: By using these features, you can receive data regarding crucial metrics like newsletter opening, reading time, number of views, etc.
Works with all Devices: Newsletters are displayed clearly on all types of devices including smartphones. This ensures the best possible reading experience and improves the chances of interaction with the prospect.
Price
- Offers a free trial
- Basic: $7/month
- Optimum: $24/month
- Professional: $49/month
13. Foldesk
Foldesk allows you to design and create newsletters that people love to read. You can choose between a range of templates and edit your preferred template to match the look and feel of your brand. With its advanced landing page builder, Foldesk allows you to create impressive and interactive landing pages.
Key Features
User-Friendly: Foldesk has a simple interface, rendering it a viable option for beginners.
Affordable: This newsletter platform tends to be an affordable choice for different types of business models.
Automation Features: It comes with powerful automation features to make your email marketing campaign more engaging and effective.
Price
- Offers a free trial
- E-commerce: $24/month: Unlimited subscribers
- Email Marketing: $35/month: Unlimited subscribers
14. Mailmodo
Mailmodo is an advanced email marketing tool that allows you to create and send interactive emails. This process works just like an app, offering better ROI and higher conversion rates. It is loaded with a range of features, giving you the ability to create newsletters that are bound to stand out.
Key Features
Interactive Emails: This platform specializes in creating interactive emails and newsletters. The content created with Mailmodo is dynamic and engaging.
No Coding Required: It allows the creation of interactive emails without any coding skills.
Integration: For seamless use, Mailmodo can be integrated with famous email platforms.
Analytics: Offers analytics to track the performance of your emails and their interactive elements.
Price
- Lite $149/month: 4,000 Email Sending Credits, 1 user
- Pro $199/month: 5,000 Email Sending Credits, 3 users
- Max $379/month: 7,500 Email Sending Credits, 5 users
What is a Newsletter Platform?
Newsletter platform is a service provider that allows companies and individuals to create and distribute email newsletters to the recipients or target audience. This email marketing strategy joins the features of email marketing and the database of your subscribers. It is a solution designed to create and maintain a subscriber base by using an email newsletter.
A list of engaged subscribers proves far more valuable and effective than relying on social media followers. Regular contact with a potential subscriber can be fruitful. This is because loyal subscribers are more interested in reading about your company’s special offers.
With an email newsletter platform at your back, you can create custom newsletters and send them to your subscriber’s inbox. This type of email marketing software allows monitoring of the overall performance of an email marketing campaign.
Why You Should Consider Using a Newsletter Platform?
Marketers and businesses rely on an email newsletter platform, as it comes with a wide range of benefits. One of the most noteworthy reasons for using such a platform is the tracking and streamlining of the newsletter distribution process.
A well-structured newsletter platform allows flawless implementation of an email strategy. It also caters to the specific needs of creators, e-commerce, and small businesses.
Besides, here are the major benefits of using a newsletter platform:
Long Term Engagement
Offering exclusive content via newsletters also strengthens the existing relationship with the subscribers and makes it long-term. An email marketing platform also gives you the opportunity to engage different segments of the audience.
These platforms can help repurpose the old content for new users and ensure long-term engagement. For instance, marketers can automate welcome emails and send them to new subscribers.
With this, you can promote relevant content based on the user’s content. As a result, users can easily squeeze valuable information out of the newsletter content.
Tailored Newsletter Templates
Newsletter platforms minimize the friction faced by content creators when creating and distributing newsletters. Most platforms offer tailored templates to assist creators in finishing the task as quickly as possible. When you spend less time on design, you can utilize your time working on developing monetization strategies.
Connect with the Target Audience
In most cases, recipients are more interested in personalized emails. Sending an email with the recipient’s name triggers more engagement. It serves as a viable way to build strong ties with the subscribers. Besides, you can also customize the subject line depending on user preferences and behavior.
Enhanced Analytics
Most newsletter platforms provide analytics solutions, which help interpret and gather detailed reports on audience behavior. Campaign monitor metrics like conversion and click-through rates (CTRs) are essential in assisting marketers to tune up their email campaigns. This data is useful in designing promotional campaigns.
How to Choose a Newsletter Platform
When it comes to choosing the best newsletter platform, you need to consider some essential factors. A few of these are listed below:
Budget
Small businesses or marketers might face some financial constraints. Hence, it would be appropriate to choose an affordable newsletter platform. If a platform offers required features and its pricing fits well within your budget, it would serve as a perfect choice.
Design and Customization Features
Newsletter customization helps improve the chances of attracting and retaining subscribers for a longer period. Usually, newsletter platforms come with a variety of personalization options. This allows for designing some exceptionally personalized newsletters and successfully engaging the audience.
Integration Options
It is essential for marketers to use integrated tools with their existing newsletter platforms. So, when choosing a platform, make sure that it offers third-party tools integration. You can take advantage of these tools for the seamless creation of newsletters.
Identify Goals
When making a choice, it’s also imperative to first identify your goals. This helps you find a perfect platform that is capable of assisting you while achieving your goals.
Final Thoughts
Choosing one of the most suitable newsletter platforms is critical for running a powerful email marketing strategy. Each of the email marketing service listed above has its unique features and pricing plans. You just need to choose one that falls within your budget and ensures intuitive email creation.
Having said that, the best email newsletter platform is one, which empowers you to create interactive emails and deliver unsurpassable experience to the readers.
