For any successful business, contact data serves as a lifeblood. However, it takes a lot of effort to collect and accurately maintain information. Incorrect or incomplete data could result in losing promising leads by running ineffective marketing campaigns. This is where tools for enriching contact data come into play.
This solution helps keep contact data up-to-date and effective. If you are interested in learning about some of the most powerful tools for contact enrichment, this is the article for you. These tools are designed to transform your data into a valuable asset by filling in the missing data and offering you crucial insights.
So, without any further ado, let’s dive in!
1. Reverse Contact
Reverse Contact is a popular data enrichment tool that is efficient and time-saving. By automating the process of data collection to enrich email addresses, this tool gives you the freedom to pay attention to other strategic aspects of your business.
Due to the high level of compatibility, you can flawlessly integrate this tool with other CRMs and marketing tools you are currently using. With this amazing tool, you can easily collect data about companies and persons via their professional email addresses.
The data collected is accurate and comprehensive, offering detailed information about the leads and prospects. To ensure data reliability, Reverse Contact relies on a range of verified resources. In addition, complies with the GDPR & CCPA regulations.
This tool comes with numerous unique and impressive features like advanced personalization. When using this particular feature, you can create tailored marketing campaigns by using the most relevant customer data. You can also take advantage of LinkedIn sales navigator while using this tool.
It’s also possible to precisely segment customer data and ensure the best possible outcome. With its developer-friendly API, you can access real-time data without much of a hassle. On the other hand, Reverse Contact offers a seamless and user-friendly interface with a minimum learning curve.
Key Features
- Real-Time Email Enrichment: Reverse Contact offers a highly efficient API for email enrichment for businesses. Using this API, you can enrich your data in real-time. By saving you effort and time, this feature makes Reverse Contact an efficient tool for enriching contact data.
- No-code Integration: With this feature, it’s possible to incorporate Reverse Contact into your no-code automation tools such as Make or Zapier. This ensures a seamless experience while offering automated data enrichment. Since this tool has a minimum learning curve, you won’t need technical expertise.
- Reverse Email Lookup: This unique feature allows you to collect real-time contact data by just using an email address. Reverse email lookup is suitable for any kind of business.
- OSINT Algorithms: Reverse Contact relies on proprietary OSINT algorithms and dedicated servers. This enhances the efficiency of the email enrichment process. The use of advanced technology gives you the freedom to unleash, access, and authenticate contact data.
- Expand Your LinkedIn Network: By using this tool, you can expand your LinkedIn network by simply linking email addresses to the contact data of prospects.
Price
- Basic: $99/month: 2,000 credits
- Growth $299/month 10,000 credits
- Business $999/month 100,000 credits
2. Lusha
This is another highly efficient data enrichment tool. The most noticeable feature of this tool is its 7 Trust-Filters. Using this advanced feature, you can access high-quality data and unique data. Lusha offers a hassle-free way of updating your CRM with fresh and authentic data.
By taking advantage of automated workflows, it’s possible to improve your prevailing data. Lusha’s Chrome Extension also allows finding and adding new contacts. It’s worth noting that only Scale Plan offers integrations. So, if you want to update your contact enrichment system, you have to buy this plan.
Key Features
- LinkedIn Chrome Extension: With its Chrome Extension, Lusha makes it easy to find the data of prospects and update your CRMs.
- Filters and Alerts: Lusha offers impressive features like authentic intent data, job change filters, and alerts.
- GDPR & CCPA Compliant: Enrich your CRM with up-to-date data.
Price
- The free plan offers you 50 email credits and 5 phone credits per month.
- The Pro Plan is an entry-level paid subscription that starts at $29 per user per month.
- For CRM integrations and enriching of your contact, Lusha offers a Scale Plan.
3. Apollo.io
Next on the list is Apollo.io, which boasts its 275M+ contact database. You can use this massive database for refreshing your CRMs. It’s a great option when you want to enrich your CRM with relevant and accurate data.
This gives you the advantage of automating the sales outreach. Apollo.io is a hybrid tool that works for both B2B database and sales engagement. If you don’t want to use two different tools, Apollo.io serves as the most viable option.
Apollo.io comes with a wide range of impressive and advanced features including the data health center. Here, users are allowed to identify missing or inaccurate data by unlocking their total addressable market (TAM).
To help you get rid of unwanted or incorrect data, this tool also flags such data. Mainly, the data of prospects becomes useless if the job data or email addresses are not correct. This feature also makes it easy to track any contact with missing details.
Key Features
- Data Filters Access: This tool helps identify the most promising prospects by allowing the use of filters like company name or industry type. With access to data filters, it’s a lot easier to make segmented lists.
- Automatic Data Enrichment: Through this feature, you don’t have to face the hassle of filling in the missing data manually. This tool automatically fills in the missing data like contact details of the accounts listed in your CRM. It also allows scheduling the automatic enrichment whenever new and accurate data is available. By using this amazing feature, you can transform your CRM into a highly productive system.
- Sales Engagement: Through this feature, you can build automated email sequences, log phone calls, and create sales outreach cadences (multi-step). This data allows sales teams to generate more leads and conversions by simply staying on track.
Price
- The free plan offers 5 cell phone credits, unlimited email credits, and 10 export credits per month. This plan also offers some other features like basic sequence automation.
- Basic Plan is a paid offer that starts from $49 per month. This plan also allows enrichment for your CRM, CSV files, and data updates depending on job changes.
4. Snov.io
The Snov.io API is another effective tool for enriching data. With this tool, you can enrich your contact through flawless integration with the CRM. It gives you the opportunity to get full lead profiles depending on the email addresses.
Snov.io works by searching via its huge database and offering the most accurate information associated with an email address. The advanced integration feature allows syncing the prospects with Pipedrive, HubSpot, and more.
Key Features
- Email Enrichment: You can enrich data based on email addresses. The actual size of this platform’s database isn’t clearly mentioned on its website. However, it seems they use systems like email finder, email warm-up, and email verifier to give you access to the correct contact information.
- Hassle-free Integration: This tool also helps you to update the CRM with the high-quality data that is obtained through its integration mechanism.
Price
- The free trial of Snov.io will give you 50 credits, 100 email recipients, 1 mailbox warm-up, unlimited sender accounts, and unlimited follow-ups.
- The paid plan starts from $30 per month. With this plan, you can take advantage of integrations.
5. Adapt.io
Adapt.io is an enrichment tool that enables you to fill in the missing data in your CRM. You can enrich your data using a variety of options including CSV file, CRM, and API offered by Adapt.io. It also offers data points for getting better results through personalizing outreach and lead scoring.
When it comes to the learning curve, Adapt.io is a user-friendly tool. You can enrich contact using 25+ data attributes, including phone number, direct dial, email address, etc.
Key Features
- Enrich CRM: With 200M+ contact profiles in the database of Adapt.io, you won’t face any issues enriching your CRM with high-quality and accurate data.
- Integration with LinkedIn: Through its LinkedIn integration, it’s easy to get the email by just viewing social profiles of prospects.
Price
- The free trial of Adapt.io is relatively limited when compared to free plans offered by other enrichment tools. However, the free plan is only available for 7 days.
- Adapt.io offers tailored plans to meet your needs. So, it’s advised to speak to their sales team before buying a subscription.
6. Clearbit
Clearbit has joined hands with HubSpot. It’s an effective enrichment tool that relies on machine learning. It’s designed to help you understand the data sets and learn more about the leads and prospects. It is a great option for those businesses searching for accurate information about startups.
There are certain complementary tools, which you can purchase separately. You can use their intent-based outreach, which offers a clear insight into lead behavior. For instance, it gives you signals of buying intent if a prospect visits the pricing page of your website.
It doesn’t offer a browser extension, which is a prominent drawback. With such an extension, it’s easier for the user to collect data on prospects through their LinkedIn profiles. However, if you have access to some other solutions for LinkedIn scraping, Clearbit can be a possible option to consider.
Clearbit offers 100+ reliable demographic, firmographic, and technographic data attributes. This feature helps update every contact and account in your CRM. One of the unique features of Clearbit is its ability to automatically refresh data after every 30 days.
Key Features
- Automatic Data Refresh: Automatically updates your records when a change in data is detected i.e. changed job titles. This keeps your data updated without any extra effort.
- Advanced Filtering: The advanced filters make it easy for you to segment the companies depending on their needs and preferences.
- 100+ B2B Attributes: Unleashes attributes like mobile numbers, technology used, company revenue, employee count, etc.
Price
- Free Account: Offers features like web visitor reveal and 100 email address lookups per month. You can use Connect Chrome Extension for free, with 10 credits/month for revealing verified emails.
- Business Plan: It’s a custom volume-based plan. You can also choose from a range of add-ons. The customized plans offer features like contact enrichment, company enrichment, lead scoring and routing, intent-based outreach, and form optimization.
7. ZoomInfo
ZoomInfo is a data enrichment tool offering access to its huge database. It contains information regarding more than 321 million business professionals and 104 million companies. This contributes to the popularity of ZoomInfo.
Using this tool, you can enrich your CRM with valuable data. Its database offers verified and clear information. The access to its massive database makes it easier for users to keep their CRMs up to date. To verify the mobile numbers, ZoomInfo offers a community-based verification system.
ZoomInfo’s real-time insights help users identify the prospects. For better outcomes, these insights rely on trusted data. Your marketing and sales teams can connect with the prospects via different channels offered by ZoomInfo.
Key Features
- Bidstream Data: This feature helps collect intent signals via programmatic and exchange tools. It fails to offer features like research frequency, depth of engagement, and content relevancy. Therefore, the accuracy score is relatively lower.
- Advanced Technographics: ZoomInfo offers a range of tools to give you clear insights regarding the data enrichment solutions used by prospects. With its advanced technographics, you can understand what type of tools your prospect is using. This insight helps scale up your GTM, automating customer outreach, and simplifying the data enrichment process.
- Contact Info: With this tool, you can find email addresses, direct dial numbers, and email addresses. Not only this but the numbers and email addresses are also verified. This allows you to interact with the most promising prospects.
Price
There’s a free trial that lasts for 14 days.
- You can also choose from different packages including Enrich Essential, Enrich Premium, Enrich Premium+, and Enrich APIs & Webhooks.
- For sales, recruitment, and marketing, there are various tiers offered by ZoomInfo. For more information on available plans, reach out to their sales representative.
8. FullContact
FullContact is a trusted name when it comes to finding the best tools for enriching contact. This tool allows you to update your CRMs with various types of data points, including email addresses, business phone numbers, etc.
This tool offers real-time data enrichment and takes advantage of multidimensional insights. Besides, FullContact also relies on the ethical sourcing method to update your CRM systems.
Key Features
- Permission-based Information: To keep your systems updated with ethical data, FullContact uses a unique and highly dependable permission-based information system.
- Accurate Insights: This feature gives access to a prospect through deterministic matching, which is based on real-time data points.
- FullContact API: With the help of API, you can also update your existing contacts and other data in real-time.
Price
- FullContact offers a free trial for its users, which is available for 14 days.
- For pricing, you have to contact their sales team.
How to Choose Tools to enrich contacts?
Within the past few years, data enrichment has turned out to be a critical component for almost any business. This allows companies to enhance the accuracy and fill in the missing data without much of a fuss.
However, finding the right and most effective data enrichment software might be a bit difficult task for some. To assist you, we have lined up the factors to consider when choosing the right tool. This allows you to make an informed decision by exploring the key aspects associated with data enrichment tools.
Data Type
You need to understand what type of data you are planning to enrich. For instance, when you need a particular tool that is designed to work with specific types of data, such as collecting new contact data. Besides, you also take into account whether you need structured or unstructured data. Therefore, it is essential to select a tool that can handle the type of data you are working with effectively.
Scalability
This factor relates to the scalability of the data enrichment tool. With the growth of your business, you need large volumes of data. Therefore, choose a data enrichment service provider that is scalable and allows you to enrich contacts using more datasets as per your needs.
Customization
This relates to the level of customization your tool can offer. An ideal tool gives you the freedom to customize the enrichment procedure and draw maximum benefit out of it. Each business has its own needs, which means you can’t use a particular type of enrichment system for all businesses. For example, some types of data attributes are crucial for one company while they might not be that useful for the other. Numerous tools exist, which offer a variety of customization options when it comes to data enrichment.
Data Sources
Your preferred data enrichment tool must have the ability to integrate with a wide variety of data sources. These include sources like public records, social media platforms, and third-party data providers. If your tools can collect data from different sources, it won’t be difficult for you to build an accurate and complete dataset.
Integration
Last but not least, you need to consider the level of integration your tool can offer. A perfect data enrichment tool is capable of integrating with your CRM or marketing automation platform. This makes sure that the tool is readily available to your sales or marketing team.
Why Enrich Contacts: What are the Major Benefits?
There are numerous benefits associated with data enrichment. Below are a few of the key benefits:
Allows for Better Customer Understanding: Enriching the data offers the most crucial insights into customer demographics, behavior, and preferences. With a deeper understanding, businesses can create more personalized and targeted marketing campaigns. This ultimately leads to better engagement and higher conversion rates.
Increased Personalization: With enriched data, you can personalize your recommendations and marketing content more effectively. Personalization offers better customer engagement, as consumers are likely to respond to an email or a message that correlates with their needs and interests.
Accurate and Verified Contact Information: Data enrichment allows for gathering relevant, accurate, and verified contact information. For instance, the email address, phone number, or postal address are accurate and up to date. This makes sure that your brand’s messages are successfully conveyed to the right recipients. By relying on such information, you can also minimize the bounce rate.
Enhanced Segmentation: Enriched data gives you the ability to perform precise segmentation depending on your customer’s information like age, buying habits, location, and interests. It allows you to customize the marketing strategies based on the type of audience you want to target.
Improved Customer Retention: When you understand your prospects on a deeper level, it’s a lot easier for you to anticipate their needs and preferences. With the right knowledge, you can improve the satisfaction level and experience of your customers. As a result, you can expect increased customer retention.
Reduced Marketing Costs: Enriched data makes it possible for you to limit your marketing expenditures. With the right contact record, you need fewer resources to target only a specific type of audience. This reduces the wastage of resources by running cost-effective campaigns.
Lead Ahead: By leveraging the enriched data, you can enjoy a competitive edge over others. With the most relevant information in your access, making a critical decision takes less effort and time. This makes sure to stay ahead of competitors by tweaking your marketing strategies.
Final Thoughts
High-quality and accurate contact data serves as the foundation of a successful marketing strategy. When you have access to the most relevant and updated information, you can have a better relationship with your customers. All the tools listed above are intended to offer you the best possible solution to meet your data-related needs.
Depending on your needs and preferences, you are free to choose among the available tools for enriching contact data. By investing in the right contact enrichment tool, you can improve ROI, increase customer satisfaction, and identify new sales opportunities for your business.
