Converting leads into sales is a critical process, which demands a clear understanding of the target audience. Doing it manually can be a daunting and time-consuming task. However, with lead enrichment tools, you can get valuable customer insights in a cost-effective and efficient way.
If you are having trouble finding an optimal lead enrichment tool, this article could be helpful. Here, we let you explore some of the best lead enrichment tools. By just going through our list, you can easily find an optimal tool for your organization.
So, let’s see what we got here!
1. Reverse Contact
Reverse Contact is a powerful email enrichment tool. It empowers you to access real-time data about the prospects. The tool works by extracting the required information about individuals and their companies by simply using their email addresses.
The fetched info is up-to-date and publicly available. The best part though is the CCPA & GDPR compliance. This suggests that Revesrse Contact retrieves information ethically and by following the concerned regulations.
Key Features
- Reverse Email Lookup: This impressive feature makes it easy for you to gather real-time contact data by just using the prospect’s email address.
- No-code Integration: It allows seamless integration with no-code automation tools like Make or Zapier.
- Real-Time Email Enrichment: With its highly efficient API, Reverse Contact, allows you to enrich your CRM with real-time data. API access is available even with a free trial mode.
- OSINT Algorithms: Reverse Contact works with dedicated servers and proprietary OSINT algorithms. This enhances the process of lead enrichment.
Price
- Basic: $99/month: 2,000 credits
- Growth $299/month 10,000 credits
- Business $999/month 100,000 credits
2. Enricher.io
It’s an automated lead enrichment tool that helps find and arrange lead information using secondary and tertiary attributes. Enricher’s database allows you to enrich your CRM data with information like contacts, social interactions, and demographics. The downside is its strict credit limits, which render this tool less convenient.
Key Features
- Improved Data Quality: The lead enrichment process helps to validate, clean, and standardize data. This enhances the overall accuracy and quality of the retrieved data. When you have access to comprehensive and more accurate data, you can make more informed decisions.
- Enhanced Insights: Enricher helps to add more detail and context to the existing data. This offers deeper insights into your customers and market trends.
- Continuous Enrichment: This tool continuously enriches the data and keeps it up-to-date. It offers a better view of the prospects and helps routing of the lead to the right person.
Price
- Paid plans offered by Enricher start at $279/month for one user.
3. ZoomInfo
ZoomInfo is another popular lead enrichment tool that comes with a massive database. It allows access to contact information, company profiles, and organizational hierarchies. Besides, with its add-on packages and unique set of tools, it’s possible to enrich leads more quickly and efficiently.
Key Features
- Advanced Technographics: This tool comes with a range of features to offer clear insights. One of these is its advanced technographics. This feature makes it possible for you to know what type of tools are used by your prospects.
- Bidstream Data: By using this feature, you can efficiently collect intent signals through exchange and programmatic tools.
- Contact Info: You can retrieve comprehensive contact information, including email addresses, direct dial numbers, etc. The contact info is verified, connecting you to promising prospects.
Price
- ZoomInfo doesn’t disclose its pricing. You can get a personalized quote after signing up for a demo.
4. FullContact
FullContact is an effective tool that specializes in contact management and lead enrichment. With its advanced algorithms, you can easily update contact records. Apart from real-time data enrichment, FullContact also provides multidimensional insights.
Key Features
- Permission-based Information: The retrieved data is ethical, as this tool uses a permission-based information system.
- Accurate Insights: With accurate insights at your fingertips, you can enrich your leads with less effort.
- FullContact API: This tool also offers API, which allows updating your data in real time.
Price
- To uncover the packages offered by FullContact, you need to contact their sales team.
5. Pipl
Pipl is a data search engine known for offering substantial information about individuals. With this data enrichment module, the sales team can successfully enrich leads. However, to collect the data, you need to search the database manually. If you are running a small business with minimum data requirements, Pipl can be a cost-effective choice.
Key Features
- Basic Data Enrichment: Offers basic demographic data, which can be used to enrich leads with required information.
- Ensures better Segmentation: Since this tool helps identify the online identities of individuals, it’s a lot easier to segment your leads depending on their needs and preferences.
- Find and Verify: Start with a piece of data and uncover the identity of the prospect. This tool also allows separating real identities from fake ones.
Price
- Pipl’s pricing can be disclosed by speaking to their sales representative.
6. Clearbit
Clearbit is an efficient lead enrichment tool. With its real-time data enrichment, you can successfully enrich your leads. It retrieves intent, firmographics, demographics, and other types of data. There are various additional tools that you can purchase separately.
By using these tools, it’s possible to understand lead behavior. Once you have the information about what a prospect is looking for, you can present your product with confidence and expect a positive response.
Key Features
- Advanced Filters: Its advanced filters allow better segmentation. You can create different lead segments depending on the enriched data.
- Refreshes Data Automatically: If a change occurs in the data, Clearbit automatically updates the CRM. So, with this tool, your data stays up-to-date.
- 100+ B2B Attributes: Gives you access to a variety of attributes including mobile numbers, company revenue, technology used, employee count, etc.
Price
- Clearbit offers personalized quotes. Therefore, you need to speak to their sales team.
7. BeenVerified
BeenVerified is another data enrichment tool that offers easy access to public records and key information about individuals. It also allows you to collect specific info about a particular lead. This ensures efficient lead enrichment.
However, this tool might not offer lead enrichment services at a large scale. So, if you need a data enrichment tool for a small business, BeenVerified could turn out to be viable choice.
Key Features
- Lead Generation: Connect with prospective customers by generating and nurturing leads. This is possible due to the extensive lead enrichment process, and BeenVerified can be more than helpful to you.
- Reliable Information: With a high data accuracy score, BeenVerified allows you to collect reliable data and enrich leads.
- Email Lookup & Phone Lookup: This feature allows you to collect authentic info about an individual via phone number or email address.
Price
- Monthly Plans start at $26.89.
8. Demandbase
Demandbase is a lead enrichment tool, which offers extensive data about individuals and companies. This tool helps businesses improve their lead generation with updated information. You can extract info like industry, job titles, contact details, and company size.
Another impressive feature of DemandBase is its ability to integrate with various types of CRM systems. With proper data collection, it is possible for the marketing and sales teams to offer the best possible results. This is the area where Demandbase stands out by offering intent-based data.
Key Features
- Account Intelligence: Offers information like firmographics, social media insights, news, and contact details of both individuals and companies.
- Technographics: Provides essential insights on the technologies used by the companies or businesses.
- Account Identification: Reveals the data of individuals and companies who visit your website.
Price
- Contact Demandbase for pricing information.
9. LeadGenius
It’s a lead enrichment tool, which helps to collect and enrich lead data by combining machine learning and human intelligence. LeadGenius offers features like data verification, lead generation, custom research, etc. Although this tool works flawlessly, it doesn’t offer integrations with intent data providers.
Key Features
- Lead Enrichment: Offers valuable and accurate data. With high-quality data in your hand, it’s possible to enrich your leads and convert them into sales.
- Contact Tracker: This feature helps track contacts and identify the changes. As a result, the CRM stays updated and ensures flawless lead enrichment.
- Duplication Removal: To streamline the data sets, LeadGenius removes duplicate contact details.
Price
- You need to fill out the form and request a quote depending on your requirements.
10. BuiltWith
It’s a web technology profiler, which can help you identify what type of technologies a website is using. It offers advanced technographic data including CMS platforms, frameworks, advertising networks, and analytics tools. This tool gives you access to a huge database, which is quite helpful when it comes to lead enrichment.
Key Features
- Advanced Filters: Advanced filtration helps find relevant results and removes unnecessary data.
- Lead Prediction: This feature allows predicting future leads depending on the use of technology.
- Over 100 Attributes: You can seek required data using a wide range of attributes attached to websites.
Price
- Paid plans range between $295/month to $995/month.
11. Datanyze
Being a market intelligence platform, Datanyze specializes in lead generation and technology tracking. With this tool, you can identify the software and technologies used by a website. You can get insights into market trends, technology adoption, and contact information.
Key Features
- Google Chrome Extension: This extension shows data about the technology used by a website. You can access basic data while doing some research about the prospects.
- B2B Contact Data: Shows the direct-dial number and email address of the prospects when you visit their LinkedIn page or website.
- Contact List Management: This feature makes it easy for you to tag individuals and companies. So, you can create segmented lists.
Price
- Paid plans start at $29/month.
12. Leadfeeder
Leadfeeder is a lead enrichment tool, which provides important information about the companies visiting a website. In addition, this tool also offers detailed insights into the activities of such companies. This means you can grab information about the duration of the visit, pages they viewed, and various other insights.
With Leadfeeder, you can send qualified leads directly to your CRM. When companies or individuals visit your website, they know what you are and what you offer. Chances are that they are interested in engaging with you. This is the right time to target the leads and persuade them to purchase your products or services.
Key Features
- Demographic and Behavioral Filters: These filters collect only the most relevant and essential data for lead enrichment.
- Visitor Tracker: This feature helps track the companies and individuals visiting your site and provide relevant information about them.
- Firmographic Enrichment: You can enrich your leads with firmographic data.
Price
- Leadfeeder offers a free plan and paid plans start at €199/month when paid annually.
13.DealSignal
This lead enrichment tool helps you optimize your lead scoring. With its advanced AI-powered enrichment process, it ensures over 90% match rates. DealSignal delivers accurate, verified, and complete data. The DealSignal enriches your data in real time, so you can take advantage of verified and relevant data.
Key Features
- Lead Scoring: This feature assigns a particular score to each lead depending on that fact that how perfectly it fits within the criteria of an ideal prospect.
- Lead Prioritization: Through lead prioritization, businesses prioritize leads to get the best possible outcome. You can prioritize your leads depending on factors like demographics, lead behavior, or previous engagement.
- Real-Time Email Verification: Through real-time email verification, DealSignal allows you to verify the validity of an email address. This ensures you are reaching out to an active and valid prospect.
- User-Friendly Interface: The interface of this tool is easy to use, giving you the freedom to use it without any technical knowledge.
- Privacy-Focused Data Retrieval: Another advantage of this tool is the privacy-focused lead generation. Data privacy is a major concern for any business. This is why DealSignal sources leads in a responsible and ethical manner. The data is obtained through legal and compliant resources.
Price
- Starts at $499/month. However, you need to ask for a custom quote before choosing Professional or Enterprise plans.
What is a Lead Enrichment Tool?
Lead enrichment tools are among the most valuable assets for businesses looking forward to boosting their sales. These tools automate the whole procedure of collecting, analyzing, and enriching the leads. By doing so, your company can reach out to individuals and businesses who are interested in buying your services or products.
Once these types of promising leads are identified, the enrichment tool arranges the most crucial information about such leads or target accounts. The data collected includes company size, contact data, industry type, and more.
With this crucial info in your access, you can identify the key, needs, and behavior of the most relevant and promising leads. All this information is collected and segmented depending on the requirements of the leads and their behaviors. As a result, businesses can target the right customers and increase their ROI.
Usually, lead enrichment tools are used by B2B companies like consulting firms, technology providers, and B2B service providers.
How to Choose the Best Lead Enrichment Tool?
Choosing the most appropriate and efficient lead enrichment tool might turn out to be a difficult task for some. This is so, as there are numerous options available on the market offering a variety of features.
However, if you consider the following aspects, it will be a lot easier for you to choose the right tool for your business:
Data Accuracy: This is one of the most essential factors. The tool you are going to buy must offer accurate and up-to-date information. If you have access to the most relevant data sets, companies and businesses can improve their sales through proper lead enrichment.
Advanced Features: Some tools offer a variety of advanced features like lead scoring and real-time email verification. Hence, when choosing a lead enrichment tool, make sure to find a provider that offers unique and advanced features. This could help you perform lead enrichment with less effort and draw maximum output through your marketing strategies.
Hidden Charges: Although some lead enrichment tools look quite promising, they offer their services at reasonable price. However, they do have some hidden charges, which make them highly expensive. Sometimes, it is difficult for you to leave the service provider, as you have paid upfront for the whole year. So, keep in mind this aspect when making a decision.
Price: You might come across a lead enrichment tool that ensures performance and efficiency at a higher price. In this situation, you must look for other reasonably priced alternatives. On the contrary, you should consider your budget when short-listing the tools that fall within your criteria. Also, make sure to consider the long-term cost of a tool before buying it.
User-Friendly Interface: You need to consider the usability of a tool. Look for a lead enrichment tool with a minimum learning curve and an easy-to-use interface.
Reputation: The lead enrichment tool that you are choosing should be reputable and reliable. The tool must serve you in a flawless manner. In addition, the service provider should also offer friendly customer service.
What are the Advantages of Using Lead Enrichment Tools?
There are several benefits of using a lead enrichment tool. Listed below are some of the most prominent ones:
Increased Efficiency
This is one of the biggest advantages of using lead enrichment tools. Such a tool can help you save a lot of time and effort by automating the process of lead generation. The time and energy saved can be utilized on other strategic tasks.
Up-to-date and Accurate Data
A top-notch lead enrichment software ensures the accuracy and quality of data. Using this type of tool allows you to access accurate and updated data points related to individuals and companies.
As a result, you can reach out to some of the most relevant and valid prospects. With accurate data integration, chances of converting leads into sales are always promising.
Targeting the Right Audience
Lead enrichment tools offer comprehensive information about the leads including industry type, contact data, and company size. With the right information, you can target the right audience. This helps you improve your conversion rates.
Innovative Features
Using a top-quality lead enrichment software offers you an opportunity to access advanced and user-friendly features. Using these features can be helpful in identifying the missing data and nurturing the leads with the best possible communication skills. When you focus on the leads that are likely to convert, it’s possible for you to improve your sales.
Cost-effective
Before the introduction of lead enrichment tools, the process of identifying and nurturing the leads was performed by the marketing teams. They used to scrape the data manually and could hardly reach their goals.
On the other hand, lead enrichment tools tend to be a more efficient and cost-effective solution. A reliable tool can offer a range of well-enriched leads, which are likely to be converted into sales with minimum effort.
Final Thoughts
Finding the best lead enrichment tools can have a significant impact on the performance of your sales and marketing teams. When you have critical data in your access, you can customize the outreach process and enhance conversion rates. The lead enrichment tools listed above offer a wide array of features to enrich leads and increase sales.
However, you need to make a choice depending on your requirements and budget. Once you have leveraged the true power of these data enrichment tools, it will be easy for you to get the most out of your marketing efforts.
