In the prevailing data-driven business landscape, it’s critical to find accurate and up-to-date customer data. This is the area where you need B2B data enrichment tools. Relying on these tools can help you transform your raw leads into qualified prospects and convert them into sales.
If you need clean, accurate, and reliable data, find one of the best data enrichment tools. We have created a list of the most powerful solutions to help you with this.
1. Reverse Contact
Reverse Contact is a time-saving and efficient tool that automates data collection, giving you the freedom to focus on strategic tasks. This tool can easily integrate with your existing marketing tools and CRMs. You can easily find reliable information about individuals and companies based on their professional or personal email addresses.
It ensures comprehensive and accurate data. The email enrichment service offers accurate and detailed information about the prospects. For data reliability, this tool depends on a variety of verified sources. Besides, this tool is GDPR & CCPA compliant.
Reverse Contact is also known for its advanced personalization. It allows the creation of highly customized marketing campaigns relying on enriched data. You can also segment your contact lists precisely and effortlessly for optimum results.
Key Features
Real-Time Email Enrichment: With its highly efficient API, Reverse Contact offers real-time email enrichment. This saves you time and effort, making it a highly efficient data enrichment tool.
Reverse Email Lookup: With this amazing feature, you can gather real-time company and contact data from an email address. This reverse email lookup tool works for any type of emails.
OSINT Algorithms: The email enrichment system of Reverse Contact depends on dedicated servers and proprietary OSINT algorithms. Using this advanced technology allows you to discover, assess, and authenticate the data. Since this enrichment process is independent of any databases, it ensures 100% GDPR and CCPA compliance.
No-code integration: This feature allows incorporating the Reverse Contact into your no-code automation tools like Zapier or Make. It allows for seamless automation of the data enrichment process. This tool has a minimum learning curve, which means no technical expertise required.
Grow Your LinkedIn Network: This tool allows you to effortlessly grow your LinkedIn network by linking email addresses to prospect’s profiles.
Price
- Basic: $99/month: 2,000 credits
- Growth $299/month 10,000 credits
- Business $999/month 100,000 credits
2. Clearbit
Clearbit is another B2B data enrichment tool that is designed to offer a better understanding of the data sets. It allows learning more about the prospects and leads. It is highly suitable for companies looking for accurate information about startups.
Clearbit also comes with a range of complementary tools that you can purchase separately. These include intent-based outreach, which gives you an insight into the behavior of a lead. For instance, if a prospect visits the pricing page, it signals the buying intent.
It lacks a browser extension that is quite helpful in collecting data about prospects on LinkedIn. However, Clearbit can serve the purpose well if you have some other solutions for LinkedIn scraping.
Key Features
Automatic Data Refresh: Automatically updates your records when a change in data is detected. This keeps your data updated without any extra effort.
Advanced Filtering: The advanced filters make it easy to segment the companies depending on their needs and preferences.
100+ B2B Attributes: Unleashes mobile numbers, technology used, company revenue, employee count, etc.
Price
Free Account: Includes features like 100 email address lookups per month and web visitor reveal.
Business: Custom volume-based plans along with the freedom to choose from a variety of add-ons.
3. ZoomInfo
ZoomInfo stands out among the most popular B2B data enrichment platforms. Its database offers clear and accurate information on more than 14 million companies and 235 million business professionals.
This sheer magnitude of their database makes things a lot easier for businesses. If you need a contact data enrichment tool, ZoomInfo can be a viable option. It relies on a community-based verification system to verify the mobile numbers.
The real-time insights offered by this tool can help you find ideal customers. These insights are usually backed by trusted data. It allows connecting your marketing and sales teams with prospects via a wide range of channels without leaving the platform.
Key Features
Advanced Technographics: This tool gives you insights into the competing solutions already used by the prospects. It automates customer outreach, scales up your GTM, and simplifies your data enrichment process.
Bidstream Data: Gathers intent signals via exchanges and programmatic tools. However, it doesn’t include aspects like depth of engagement, research frequency, and content relevancy. So, you can expect lower accuracy when compared with other B2B data enrichment tools.
B2B Contact Info: Offers access to direct-dial numbers and email addresses. The available numbers and emails are verified, allowing you to connect to the most relevant customers.
Price
- You need to reach out to the company for a custom quote
- Offers different tiers for marketing, sales, and recruitment
4. DemandBase
This platform is capable of enriching your database with B2B data. While utilizing this data, you can run effective marketing campaigns and get the best possible outcomes. DemandBase is an ideal platform if you want to clean, enrich, and manage your business data.
You can improve the data quality by relying on the AI-based insights. Unlike various other options, this company provides a range of other professional services like go-to-market guidance and implementation management.
DemandBase can update your CRM with a rich and accurate database, which drives GTM productivity. With this tool, you can clean your incomplete and unusable data. The automated process helps cleanse your business data and improves its quality.
Key Features
Account Intelligence: Offers contact info, and firmographics. It also keeps you updated regarding a company’s social media insights and news.
Technographics: Gives you information about the back-end or front-end technologies used by businesses.
Account Identification: Unleashes the data of companies visiting your website.
Price
DemandBase One: Select from the three pricing tiers. You can also customize your plan with add-ons.
A La Carte: This plan allows you to buy only what you need. For instance, if you need a B2B data enrichment tool, you will pay only for this tool.
Custom Quote: You can get a quote via their pricing estimate calculator. For a custom quote, it’s advisable to contact them.
5. Apollo.io
It’s a sales engagement and intelligence platform. This tool helps you enrich your CRM with accurate and relevant B2B data. This ensures complete automation of your sales outreach. The free plan provides unlimited email address reveal credits.
This platform works as a hybrid tool, offering the benefits of both a sales engagement platform and a B2B database. It’s highly recommended for businesses who want to utilize these features without using two separate tools.
Some users complained about email verification system of this tool; while others are concerned about the occasionally missing phone numbers. If you need high-level precision, you can check out some other competitors mentioned in this list.
Key Features
Automatic Data Enrichment: Fills in missing data points automatically for specified contacts and accounts listed in your CRM. This feature allows operating your CRM effectively and improves productivity.
Access to Data Filters: This tool allows using filters like industry and company size to identify the most promising prospects. With filtered data, you can easily create segmented lists.
Sales Engagement: Log phone calls, create automated email sequences, and build sales outreach cadences (multi-step). This helps the sales team to stay on track and generate more conversions.
Price
- Free: Limited plan
- Basic: $39 per user per month
- Professional: $79 per user per month
- Organization: $79 per user per month
6. Lead411
It’s a data enrichment platform that offers US-centered data about the companies and their employees. So, it might not be a suitable option for those businesses relying more on European data. On the contrary, this tool offers unlimited email or mobile phone verifications.
Lead411 comes with a Chrome extension, which gives you the freedom to view information about prospects while visiting their websites or LinkedIn profiles. It seamlessly integrates with Bombora intent data, making it possible for you to access the in-market prospects.
The 7-day free trial comes with verified email addresses. You can also try up to 50 B2B direct-dial mobile phone numbers. The Lead411’s B2B lead generation is another feature that is worth mentioning. They offer pricing plans that fit nearly every budget.
Key Features
Emails Verifications: Verifies the contact email addresses of B2B companies. It uses methods like open email validations, manual verification, and SMTP.
Maximum Integrations: Capable of integrating with over 25 CRMs.
Bombora Intent Data: Identifies whether prospects and companies are shopping for a product or solution similar to yours.
Price
- Basic: $900 per year, per user
- Enterprise: Contact company reps for a custom quote
- Pro with Bombora Intent: $4,500 per year, per user
7. 6sense Revenue AI
6sense Revenue AI is a data enrichment platform that helps marketers and sellers identify and collect the most relevant information about their prospects. The AI technology accurately tracks the online behavior of the lead and suggests the level of buying intent of such a lead.
With this data, you can prioritize the leads with better chances of conversion. 6sense also offers a free plan, which includes company data and basic contact. However, this plan doesn’t offer access to psychographic or technographic data.
Key Features
Keeps You Updated with Company News: 6sense lets you know when the target company is holding events, getting funds, or undergoing a change of leadership.
Enrichment Workflows: Enriches CRM records automatically based on personalized configurations.
Psychographics: Offers insight into the trends, interests, and themes of the prospects and target companies.
Price
- Requires creating a demo account for receiving a custom quote
- Offers a wide range of pricing tiers
8. Crunchbase
Crunchbase is an all-in-one data enrichment solution. It assists salespeople while looking for the target companies. With this tool, you can customize email outreach and unleash company data.
However, Crunchbase focuses mainly on the financial data of a company. For instance, this tool offers you data regarding funding rounds and business investments. Hence, it’s highly suitable if the target audience is a startup.
Some users report the lack of accurate contact data associated with CEOs or decision-makers of a company.
Key Features
Searchable Database: It allows you to filter and search through the database. You can find information about the best B2B companies using their database. This feature enhances the overall efficiency of marketing and sales teams.
Enrichment of Sales Data: With its ability to connect with Salesforce, this tool automatically enriches company and contact data (This feature is for Enterprise users only).
Recommends Leads Automatically: Gives you the data of companies, which fits your customer profile criteria. This helps to get the most out of your marketing and sales efforts.
Price
- Free: Offers free database search
- Starter: $29 per month, per user
- Pro: $49 per month, per user
- Enterprise: Custom quotes
9. Adapt
Adapt is a data enrichment tool that allows businesses to enrich their CRMs. It offers key data points for improving lead scoring and personalizing outreach. When compared to other B2B data enrichment tools of this category, Adapt is easy to learn.
It’s worth considering that the European data of Adapt is too limited for some users. There isn’t much information on the company’s website about the process they follow while verifying phone numbers.
Key Features
Enrich CRM: Adapt allows connecting APIs with your CRM and enriches it with data points like job titles or company revenue.
Integration with LinkedIn: While you are viewing LinkedIn profiles, it provides you with the associated email addresses.
Price
- Need to contact the company reps to receive a custom pricing quote
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10. Datanyze
Datanyze assists marketing and sales professionals in finding and connecting with B2B prospects. This particular data enrichment tool also provides accurate contact information, including direct dial, email addresses, and mobile numbers.
It collects data directly from LinkedIn profiles. The smooth interface, Google Chrome extension, and comprehensive dashboard offer the best possible user experience. With this tool, you can quickly find and connect with a prospect before your competitor does.
Datanyze keeps your prospect list fresh with accurate B2B contact information. It helps the sales team to find prospects through LinkedIn and improve sales. When compared with others, Datanyze happens to be an affordable data enrichment tool.
Key Features
Google Chrome Extension: The company and contact data of a prospect are shown in a widget on the desktop. This allows easy access to the basic data when you are researching these prospects.
B2B Contact Data: Shows the email address and direct-dial number of the prospects when you are on their business website or LinkedIn page.
Contact List Management: Tag companies and prospects to create segmented lists, which you can add to your CRM.
Price
- Lite: A 90-day free trial with 10 credits per month.
- Pro 1: $21, 960 credits per year (per user per month)
- Pro 2: $39, 1920 credits per year (per user per month)
What is a Data Enrichment Tool?
A data enrichment tool is a software platform, which enriches company records with essential data points. The data might include a company’s annual revenue or the email address of the CEO.
In most cases, data enrichment tools work just like a database, which is connected to a CRM (Customer Relationship Management) and fills in the missing fields that you have already specified.
A data enrichment tool helps improve and refine raw data and also adds new data obtained from other sources. This tool saves precious time and enhances the efficiency of a marketing campaign.
How Useful is a Data Enrichment Tool for any B2B Setup?
Data enrichment is a continuous process that involves collecting and refining customer data. This method helps increase the accuracy and range of your database. When you use external sources to enrich your data, it updates your already existing dataset and fills in the missing or outdated data. This multiplies the impact of your marketing efforts.
Generally, B2B companies take advantage of data enrichment tools to automate the process of data enrichment. These tools are quite helpful for analyzing public records, social media profiles, and other sources. A marketing data engine allows for finding accurate data about the people and companies.
The access to most accurate and high-quality data helps improve the efficiency of your sales and marketing teams. Using such data, it’s possible for you to enrich Sales Navigator lead lists such as mobile phone numbers and B2B emails.
Data enrichment tools update your database and fill in the gaps by adding the latest and most accurate data. This is why these tools are necessary for any B2B Setup.
How to Use Data Enrichment Tools for the Best Possible Outcome?
Here are the best practices for using data enrichment tools, which can help you get the most out of your investment:
Integration with CRM: For exceptional outcomes, make sure to connect your B2B data enrichment platform to your CRM. This allows the natural flow of the data into your CRM. It saves your precious time by refreshing the data automatically.
Make Good Use of ICP: By using the filtering function of your database, you can find new leads. You can add these prospective leads to the prospecting list.
Credit Use: A few data enrichment tools charge based on the credits you have used. They limit you to a limited number of records you can enrich. This could lead to a compromised data enrichment process. So, try to find a data enrichment tool with generous credit limits.
Track Inaccurate Data: While using a data enrichment tool, constantly monitor your incorrect phone numbers and email bounce rates. This would help you analyze the overall performance of a data enrichment tool.
How to Find the Best Data Enrichment Tool?
Before you go ahead and start searching for a perfect data enrichment tool for you, make sure to first identify your needs and preferences. You must think about the data points that are useful for you while managing your marketing campaigns.
The next important consideration is your budget. Find a data enrichment tool that is efficient and affordable. A specific tool would be a good choice if it offers the must-have features at an affordable price.
Apart from the key aspects listed above, you also need to consider the following factors when looking for a reliable data enrichment tool:
Type of Data: You have to identify the data points where you lack critical information. Once done, it’s time to find a data enrichment tool that accurately offers such data.
Verification Methods: Look for an enrichment tool, which verifies the database using humans as well as bots. This enhances the accuracy and relatability of data.
B2B Compliance: Consider using a tool that ethically sources data and complies with the rules provided by the GDPR.
Integrations: A tool that seamlessly integrates with your marketing platform or CRM should be the priority.
Final Thoughts
By harnessing the true power of B2B data enrichment tools, you can significantly improve your sales. These tools serve as the foundation for an informed decision. Data is a valuable asset and if treated strategically, it rewards you with valuable insights and promising growth opportunities. By investing in the right data enrichment tool, you can create highly effective strategies and gain a competitive edge.
