CRM Enrichment
Keep your CRM clean, complete, and current
Stop maintaining records by hand. Reverse Contact enriches every contact and account with verified people and company data, resolves duplicates, and keeps fields fresh, automatically, with confidence-first matching.
- Enrich new CRM records in real time from an email, name, or domain.
- Resolve identities and prevent duplicates with confidence-first matching.
- Backfill firmographics: industry, headcount, location, and more.
- Keep records current as people change roles and companies grow.
Benefits
Clean CRM data without the manual upkeep
Replace exports, VLOOKUPs, and stale enrichment with an automated identity layer: confidence-first matching, transparent freshness, and GDPR-aligned sourcing that keeps your CRM reliable.
No more manual research
Stop copy-pasting from LinkedIn and spreadsheets. Records enrich themselves the moment they enter your CRM.
Confidence-first accuracy
We prioritize precision over guesses. When confidence is low we return null, so bad data never pollutes your CRM.
Compliant by design
GDPR/CCPA-aligned sourcing with transparent metadata, so the data in your CRM stays defensible.
| Reverse Contact vs Market options | Static Data Dump | Cached API | Manual Scraping | Reverse Contact |
|---|---|---|---|---|
| Freshness Control (Live vs Cached) | No | No | Yes | Yes |
| Searchable Database (Filters + Export) | Yes | Limited | No | Yes |
| Last-Updated Metadata per Entity | Limited | No | No | Yes |
| Confidence-First Matching | No | Limited | No | Yes |
| Realtime Triggers + Async Webhooks | No | No | No | Yes |
| Batch Backfill & Re-Enrichment | No | Limited | No | Yes |
| Product-Ready Schema (Clean, Structured Output) | No | Limited | No | Yes |
| Enterprise-Grade Compliance (GDPR-Ready) | No | Limited | No | Yes |
| High-Throughput Production Rate Limits | Yes | Limited | No | Yes |
| Dedicated Support + SLA Options | No | Limited | No | Yes |
| Coverage Transparency | No | Limited | No | Yes |
| Failure Handling & Retry Logic | No | Limited | No | Yes |
Use cases
Everything you can automate in your CRM
From lead capture to ongoing hygiene, put confidence-first enrichment to work across your funnel.
Inbound lead enrichment
Enrich form fills and signups in real time with role, seniority, and firmographics, then route to the right owner instantly.
Deduplication & identity resolution
Resolve people and companies from partial inputs (email, domain, name) to prevent duplicates and broken routing.
Firmographic backfill
Fill missing industry, headcount, location, and revenue bands on existing accounts so segmentation and scoring actually work.
Lead & account scoring
Feed clean, structured attributes into your scoring model to prioritize high-fit accounts with confidence.
Job-change & growth monitoring
Refresh records automatically when contacts switch companies or accounts grow, so your CRM never goes stale.
Bulk CRM cleanup
Re-enrich and standardize thousands of legacy records at once. No manual exports or re-imports.
Testimonials
Trusted by data-driven RevOps teams
Rated 4.6 out of 5from 107 reviews on G2“Our data team built an internal ops product with Reverse Contact. It improved identity resolution across systems and provided a reliable people & company layer.”
Ethan CarterData Team, Gitpod“We use Reverse Contact as a trusted data provider for our product inside our RevOps workflows. It helps our customers unify CRM records and enrich missing context...”
David BrombergCEO, Lantern“Reverse Contact provided a reliable identity resolution layer for our product. The API is straightforward, outputs are consistent, and match quality is strong.”
Lucas PerretHead of Product, lemlistCompliance
Compliance-by-design. Built to be defensible.
Reverse Contact supports GDPR/CCPA-aligned data practices with clear sourcing principles, respect for data subject rights, and accuracy over guesswork, so the data flowing into your CRM stays compliant.
- GDPR
- CCPA
FAQ
Frequently Asked Questions
Can't find the answers to your questions? Reach out to us by clicking here.
What counts as B2B people data?
Structured professional information about individuals in a work context: name, current title, company, work history, education, skills, seniority, industry, and location. Reverse Contact returns all of these through the people data API in a single verified profile.
Which fields does your people data API return?
Identity, professional history, education, skills, languages, location, industry, seniority, social signals, and metadata like last-updated timestamps and confidence scores. Full schema in the Documentation.
How do you handle uncertain matches?
We return null instead of a best guess. Every response includes a confidence score so your product decides what to do with borderline matches. You can also raise the precision threshold in your request.
How fresh is the data?
Retrieve profiles live on demand for maximum freshness, or pull from our database for lower latency. Every response includes a last-updated timestamp.
How is this different from a reverse email lookup tool?
Lookup tools return a name and maybe a title. Our people data API returns a full structured B2B profile per person: identity, professional history, education, skills, location, and more, built to be embedded in products and workflows.
Is Reverse Contact compliant with GDPR and CCPA?
Yes. Compliance is built into how we collect and process data. Full documentation in the Trust Center.
B2B Data made for Products & Workflows
Stop cleaning and reconciling records by hand. Start every workflow on enrichment data that's accurate, fresh, and compliant.
- Profiles
- 1B+
- Refreshes / month
- 200M
- Response time (P95)
- 500ms