Your email marketing strategies won’t be productive if your emails aren’t reaching the recipient’s inbox. Emails landing in the spam folder ruin all the hard work you have done so far to create an email marketing campaign.
This might sound devastating, yet there are ways to avoid it. You can use a reliable email deliverability tool to improve deliverability and get the best possible outcome. However, finding one of the most trusted deliverability tools can be daunting, especially when numerous options exist.
To assist you in finding a perfect email deliverability tool that is likely to work for you, we have created a list of such tools. So, let’s see what we got here!
1. Reverse Contact
Reverse Contact is an email verification tool that ensures the accuracy of an email address. This tool also helps find reliable information regarding a person's current job, career path, and company. It allows you to enhance your email list by allowing quick and efficient email address verification.
With Reverse Contact, you can achieve business goals by sending your brand’s message to the most relevant individuals. Another key feature of this tool is the validity of email addresses in real-time. This gives updated information about the validity of an email address.
Reverse Contact tends to be one of the best email verification tools. This email deliverability tool is designed to fulfill the needs of almost any type of business. So, it seamlessly works for a wide range of businesses. With accurate data and reliable email validation, you can maximize your marketing efforts.
Key Features
Access Real-Time Email Verification: With its efficient API, you can perform real-time email verification. The availability of robust API allows you to connect with the most relevant customers through verified email data.
Time-Saving and Efficient: This tool offers automated email verification, giving you the freedom to utilize the saved time for other strategic tasks. Besides, it can integrate with your existing marketing tools and CRM systems.
Accurate and Comprehensive Verification: Reverse Contact offers accurate and detailed information about the contacts. It verifies emails using multiple sources, which ensures maximum data reliability.
Advanced Personalization: Since the validity of each email is confirmed, you can personalize the message to make it more engaging. This feature allows you to target the most relevant audience. With an effective and authentic marketing campaign, you can expect a better response rate.
GDPR & CCPA Compliant: Reverse Contact relies on dedicated servers and proprietary OSINT algorithms. This exclusive feature helps discover, authenticate, and assess all types of data. It’s an independent verification process, which doesn’t depend on any database. This ensures 100% CCPA and GDPR compliance.
Price
- Basic: $99/month
- Growth: $299/month
- Business: $999/month
- Enterprise Plan: Starting at $4,000 / year
2. Glock Apps
Glock Apps is another email validity tool that works flawlessly with all types of personalized email campaigns. It’s an easy-to-use and affordable toolset that can improve email deliverability. The most exceptional feature of Glock Apps is its inbox placement monitoring.
With this feature, you can test whether your emails are landing in the inbox or going into the spam folder. Besides, the spam-testing feature helps evaluate your emails while using indications like content issues, spam scores, and header issues.
In addition, Glock Apps offers DKIM, DMARC, and SPF monitoring to make sure each of your emails passes the authentication checks. This tool guides you in setting up the email to enhance its validity.
Glock Apps also offers IP reputation monitoring, giving you the ability to track the sending IP addresses for blacklist appearances. By doing so, you can portray yourself as a positive sender.
Key Features
Email Deliverability Test: Allows checking the email deliverability and offers a comprehensive report of any issues.
Automatic Inbox Tests: This test sends you a notification when your email goes to spam. Since it’s an automatic test, you can save some precious time.
DMARC Analyzer: With this feature, you can detect and prevent phishing and spoofing attacks from your domain.
Blacklist Monitor: This lets you monitor your sending IP and domain against more than 50 industry blacklists.
Template Editor: It allows you to fix HTML errors and identify risky content to improve the email deliverability rate.
Uptime Monitor: Get notified via email or any other preferred method if there is a delivery issue.
Price
- Free plan: Offers 10,000 DMARC checks/month and 2 spam test credits.
- Essential plan ($59/month): Offers 600,000 DMARC checks/month and 360 spam test credits.
- Growth plan ($99/month): Offers 1.2 million DMARC checks/month and 1,080 spam test credits.
- Enterprise plan ($99/month): Offers 12 million DMARC checks/month and 1,800 spam test credits.
3. Validity Everest
Validity Everest was created by merging three famous email deliverability tools, Return Path, BriteVerify, and 250ok. This makes it one of the most authentic and efficient tools on the market today.
Validity Everest is a suitable option for B2B organizations. It allows you to choose your preferred filtering providers and hosting. This gives you more control over the validity of your seedlists.
Even its entry-level plan includes features like email validation and reputation monitoring. On the other hand, the higher plans offer additional features like spam tests, design testing, and advanced analytics.
Key Features
Comprehensive Global Seedlist: This tool boasts its global seed list, which it claims to be the largest of any email deliverability tool. It offers thousands of seeds across more than 100 different webmail, filtering, and hosting providers.
Seed List Optimizer: This allows you to analyze which types of mailbox providers are mostly used in your mailing list. With this feature, you can easily adjust the weighting of a seed list.
Price
- Elements (from $20/month): Offers 100 email validations, 5 inbox placement tests, and reputation monitoring.
- Elements Plus (from $525/month): Offers 10 inbox placement tests, reputation monitoring, 1.4k email validations, ESP integrations, 10 design tests, and engagement/tracking analytics.
- Professional and Enterprise plans: These plans are available at custom prices and offer features like sender certification, competitive intelligence, send time optimization, and add-on APIs.
4. Mailgun Optimize
Mailgun is a popular email deliverability tool that also offers SMTP-based email-sending services. You can use this tool with any ESP. Its inbox placement test allows you to assess the deliverability of an email by sending it to a seed list.
It also offers a wide range of other tools like spam trap monitoring, email validation, domain/IP monitoring, email previews, and hygiene list improvement. This tool also serves as an email service provider, which not only offers reliable service but also provides knowledgeable support.
Key Features
A Variety of Mailbox Providers: This tool lets you choose between a range of mailbox providers. It’s a perfect choice for those who are searching for a reliable email deliverability tool.
Google Postmaster Integration: With this tool, you won’t face any issues integrating with Google Postmaster tools. Integration is easy and takes only a few minutes.
Easily Switch Between Regions: Mailgun allows you to choose the region where you want your email or message to be processed.
Flexible Webhooks and APIs: Using APIs with this tool is simple and easy. This allows you to validate your emails.
Price
- Pilot plan ($49/month): Offers 2,500 email address validations, 25 inbox placement tests, and 500 email previews.
- Starter plan ($99/month): Offers 5,000 email address validations, 1,000 email previews, 50 inbox placement tests, blocklist monitoring, spam trap monitoring, and Google Postmaster Tools integration.
5. Warmy.io
The email deliverability tools we have discussed so far offer insight into email deliverability. However, Warmy takes a leap forward by giving you the opportunity to improve the overall deliverability of your emails.
It’s a specialized tool that assists in warming up your IP addresses and email accounts. This includes a gradual increase in the volume of emails sent from an inactive or new email address/IP to create a positive sending reputation with the ISPs. This also improves the inbox placement rates.
While using Warmy’s test mailboxes, you can automate the opening as well as replying to emails. This tool also allows you to mark emails as important. This serves as a simulation of real-time engagement. By working with this tool, you can easily build a positive sender reputation.
You can also access a few other deliverability features of Warmy, including DNS records tests, inbox placement tests, weekly autotests, and APIs. However, the starter plans offered by Warmy only allow you to run a limited number of tests per month.
Key Features
Lets You Choose Warm-Up Intensity: Allows choosing the warm up temperature and select the intensity of your warming-up activities.
Multiple “Warm-Up” Languages: Warmy offers 23 warm-up languages along with various warm-up topics. You can customize the topics depending on your target market.
A Bucket of Free Tools: Warmy offers a huge variety of free tools, such as email spam checkers, email deliverability tests, and DMARC generators.
Price
- Starter ($49/mailbox/month): Offers 100 daily warm-up emails, 1 inbox placement test, 1 DNS records test, and API access.
- Business ($129/mailbox/month): Offers 300 daily warm-up emails, 3 inbox placement tests, 3 DNS records tests, and the ability to select a warm-up language.
- Premium ($189/month): Offers 1,000 daily warm-up emails, 10 inbox placement tests, and 10 DNS records tests.
6. MxToolbox
MxToolbox stands among some of the most reliable email deliverability tools. It offers a massive selection of services like DNS, network performance, and diagnostics for email. It sends real-time alerts, offers detailed blacklist monitoring, and works well with IT workflows.
The holistic approach of this platform makes it easy to manage and optimize your online presence. This feature is quite helpful for businesses and IT professionals searching for a method to run their email infrastructure smoothly and efficiently. However, this tool isn’t a viable choice for users with less technical knowledge.
Key Features
Extensive Feature: MxToolbox comes with an extensive list of features such as recipient complaints reports, inbox placement analysis, email configuration analysis, mailflow monitoring, domain impersonation protection, and blacklist monitoring.
Thorough Insights: Offers various other tools for DNS, email, and network performance, allowing you to access helpful insights.
Adaptive Blacklist Monitoring: This feature helps identify blacklist issues by monitoring your ‘sending IP address’.
Price
- Free plan: Offers only blacklist monitoring.
- Delivery Center ($129/month): Offers the features listed above. Ability to monitor 5 domains and up to 500k email messages.
- Delivery Center Plus ($399/month): Apart from offering access to all its features, this tool lets you use SPF Flattening and advanced email delivery tools. With this plan, you can send up to 5 million email messages.
7. InboxAlly
InboxAlly offers a complete package that helps improve email deliverability. It offers almost all the available features with the most popular tools. The key features you get with this tool include email verification, inbox placement testing, spam audits, and DMARC analytics.
InboxAlly improves the deliverability rate by simulating real user interactions. This “trains” email providers such as Gmail, Outlook, Yahoo, and other email service providers to mark your emails as important content. According to InboxAlly, users can witness an improvement in email deliverability rates within 1-2 weeks.
You can also access a warmup planning tool, which helps you identify the total number of emails you should be sending to the seedlist every day. This normally depends on your deliverability goals.
Key Features
Track Progress: InboxAlly tracks the landing site of your emails for the past 30 days. This gives you an insight into what is working for you. It also involves domain sender score tracking.
Choose a Preset Engagement Profile: InboxAlly allows you to choose a preset engagement profile. Apart from this, you can customize the settings and ensure maximum engagement.
Repair/Increase Deliverability: This tool lets you repair or increase email deliverability by offering you critical insights.
Price
- Starter ($149/month): Offers up to 100 seed mails/day, 1 sender profile, and email support.
- Plus ($645/month): Offers 500 seed emails/day, 5 sender profiles, live chat, and email support.
- Premium ($1,190/month): Offers 1,000 seed emails/day, 10 sender profiles, live chat, email, and phone support.
8. ZeroBounce
This email deliverability tool offers a comprehensive list of tools. The most notable features include inbox placement tests, email list validation, blacklist monitoring, DMARC monitoring, and email server test.
It also allows you to access data and analyze engagement over a specific period. The AI-powered email scoring tool increases the likelihood of contacting a prospective customer. ZeroBounce comes with a warmup tool and an email finder.
All these additional tools can help you to get the most out of your lead generation efforts. Furthermore, you can simulate email engagement and identify areas of progress.
Key Features
Accuracy and Efficiency: Whether you use real-time email verification or bulk email list cleaning, ZeroBounce ensures maximum accuracy and efficiency.
Accuracy Rate
Ethical and Secure Email Validation: ZeroBounce is SOC 2 Type 2, GDPR, and PCI compliant. This tool also uses military-grade data encryption to safeguard your files during the email verification process.
24/7 Customer Support:
ZeroBounce boasts its customer support, which is available 24/7 via live chat, phone, or email. Their engineers and support team are there to help you improve your email deliverability through their technical guidance.
Price
Free Deliverability Toolkit Plan: Offers 1 email server test, 1 inbox test, 10 email finder/domain searches, and 1 blacklist monitor.
Starter Deliverability Toolkit plan ($49/month): Offers 50 email server tests, 50 inbox tests, 10 blacklist monitors, 2 DMARC monitor domains, and 1k email finder/domain searches.
Team Deliverability Toolkit plan ($99/month): Offers 100 email server tests, 100 inbox tests, 10k email finder/domain searches, 20 blacklist monitors, 10 warmup accounts, 50 warmup actions/day, and 5 DMARC monitor domains.
What is Email Deliverability?
Email deliverability is a term suggesting that the emails are reaching the inboxes of desired recipients. There are certain unwanted scenarios where emails either land in the spam folder or are blocked by the servers. Email deliverability depends on factors like authentication, protocols, sender’s reputation, list hygiene, content quality, and sending practices.
In other words, email deliverability is the percentage of emails reaching an inbox. For instance, if 70 out of 100 emails reach inbox, the email deliverability rate will be 70%. To improve this score, businesses rely on specific tools known as email deliverability tools.
What are Email Deliverability Tools?
These are the tools that help businesses ensure that their emails reach the inbox of each recipient on the list. These tools come with exceptional features, which can help you analyze, monitor, and improve your email delivery practices.
Email deliverability tools give helpful insight into deliverability, making sure the emails aren’t landing in spam folders. These tools also monitor your reputation, giving you some clues about the performance of your email campaign.
Below are a few of the tasks performed by email deliverability tools:
- Email Authentication: These tools take care of authentication protocols like DKIM, SPF, and DMARC. These protocols verify the sender's authenticity.
- Domain and IP Reputation Monitoring: With these tools, you can monitor sender IP and domain reputations and prevent trigger spam filters.
- Email Testing: Email deliverability tools allow you to test emails across a variety of devices and spam filters to avoid emails getting into spam folders.
- Email List Hygiene: These tools help you maintain a healthy email list by removing invalid, inactive, and duplicate addresses.
Why Use Email Delivery Tool?
Here are the reasons why you should consider using email deliverability tools:
- Effective Communication: These tools ensure that your message reaches the right recipient. This allows effective communication between businesses and their prospective customers.
- Business Reputation: Poor deliverability harms the overall reputation of a business. On the contrary, delivering emails directly into the inbox is an indication that the email has been sent by a trusted and reliable source.
- Successful Marketing: High deliverability rates improve the visibility of your marketing emails. This enhances the chances of converting prospects into sales.
- Customer Engagement: Reliable email delivery keeps the recipients engaged and informed about the latest offerings.
How to Choose the Best Email Deliverability Tool?
An email deliverability tool with enhanced features can help you build and maintain a level of trust. Such a tool must offer advanced testing functionalities to check authentication protocols, spam score, and your sender reputation.
Below are the major features that you should look for in an email deliverability tool:
Reputation Monitoring
Find a tool offering robust reputation monitoring. This is essential, as it helps maintain a perfect sender reputation. You can also track IP and domain reputation, which prevents your emails from being flagged as spam.
Spam Complaint Management
Managing your spam complaints is critical. It allows you to address spam complaints from email clients, which in turn minimizes the risk of damaging your reputation. As a result, you can substantially improve your email deliverability rate.
Inbox Placement Analysis
This feature allows you to find out where the emails are landing. It also gives you insights into the behavior of the recipient upon receiving your email. With this type of information, you can expect better placement by adjusting your strategies.
Best Practices to Ensure a Higher Email Deliverability Rate
Apart from using an effective email deliverability tool, you can also improve the deliverability by following the best practices. A few of these are listed below:
- Authenticate Your Emails: Set up SPF, DMARC, and DKIM to verify email authenticity and prevent phishing and spoofing.
- Maintain a Good Sender Reputation: Continuously monitor sender reputation by checking IP and domain against blacklists. Follow best practices like promptly honoring unsubscribe requests, sending relevant content, and minimizing spam complaints.
- Optimize Email Content: Craft valuable and clear subject lines as well as the content. Avoid using spam triggers like misleading claims or excessive punctuation.
- Personalize Your Emails: Personalized emails offer higher engagement rates. So, don’t forget to use recipients' names and any other relevant data into subject lines and content.
- Segment Your Email List: Create segments in your email list by using distinctive features like demographics, past interactions, and interests. Customize content for each segment and boost engagement.
- Test and Monitor Deliverability: Regularly test emails across various platforms and devices. Keep an eye on metrics like open rates, domain based message authentication, click-through rates, bounce rates, and spam complaints to address issues promptly.
Final Thoughts
Finding the best email deliverability tool can ensure the success of your email marketing. You can choose the right tool by taking into account features like pricing, features, customer support, and ease of use. In addition, go for an email deliverability tool that meets your specific needs.
Also, you can achieve optimal deliverability rates by consistently monitoring your reputation as a sender. With a dedicated approach and the right tool, it’s possible to boost your email campaign and get the maximum ROI.
